Fixodent Announces “Circle of Confidence” Initiative

Recently, Proctor & Gamble, makers of Fixodent, the number one dentist
recommended brand of denture adhesive, announced the launch of the “Circle of Confidence,” a unique network
of experts created to provide confidence and give denture wearers a team to
confide in as a person, not a patient.

The ‘Circle of Confidence’ program was founded following a Fixodent survey to
find out how women dentures feel about themselves compared to women without
dentures. The survey, “Fixodent Beauty & Aging,” found that denture wearers
place more importance on their smile than the average woman over 40. They
believe this is the first thing others notice about them, and the idea of
getting dentures was a source of anxiety for most wearers before they got
dentures.

Fixodent Survey Results

• Two in ten (19%) women age 40+ have full or partial dentures
• Nearly two-thirds (63%) of female denture wearers say they felt some anxiety
  right before they got their
  dentures.
• Nearly half (40%) said they feared that their dentures would slip or not fit
  well.
• A third of women feared that their dentures would be painful.
• Women in the 40+ age group are most likely to say their smile is the first
  physical feature that people notice
  about them.
• Most female denture wearers (67%) say they smile more often since getting
  dentures.
• The biggest fear for these women is if they had to get dentures, 61 percent
  say it would ease their
  worries to know their dentures would stay in place.
  About half (51 percent) say it would lessen their
  conerns to know they could
  eat almost all the foods they now enjoy.
• Roughly 20 million women age 40+ wear full or partial dentures and more than
  three million women are living
  their lives in fear of doing something as
  simple as eating out.
• Women age 40+ who wear dentures and those who don’t wear dentures agree
  on at least one thing – denture experts are the most helpful online resource for
  getting information about dentures.

To help ease this anxiety, Fixodent has joined forces with dental
expert/prosthodontist Dr. Lawrence Brecht;
lifestyle/nutrition expert Elizabeth
Somer, M.A., R.D.; and beauty expert Lois Joy Johnson, to provide women
with insights to help them feel confident with their new smiles.

To ease the anxiety of your new denture-wearing patients, send them to the
Fixodent Circle of Confidence website, which is available on dentureliving.com. This powerful website
helps restore confidence in new denture wearers through information that helps
them educate and empower themselves to experience life, not dentures